Best CRM Systems for Facebook Integration

Customer Relationship Management (CRM) is an incredibly powerful technology that entrepreneurs utilize to create and manage relationships with potential and current customers. To extend their brand reach to their customers, businesses often rely on Facebook to connect with their potential consumers. 

Facebook can be used by businesses to communicate directly with a target audience through direct messaging, content posts, and advertising. Integrating CRM tools for Facebook integration can help teams manage content and customer engagement from a single platform. This will further help to synchronize lead data from social marketing and integrate a Facebook (Meta) account with customer relationship management (CRM) software.

In this blog, we will explore some of the best CRM systems for Facebook integration and their benefits.

Benefits of using CRM Platforms for Facebook

• Automated Download

With CRM you do not need to manually download your leads from Facebook and save them in spreadsheets or upload them to other tools. All of your new leads will be available for access and management through your CRM software automatically and in real-time.

• Immediate Actions

On new leads, you can take action right away. If you take longer to follow up with the new leads, the chance of becoming a client later on often declines. 

• Effective Confirmation Mail

With a simple confirmation email sent via your CRM, you can verify people’s interest in your product or service. As it ensures that the individuals responding to your lead ad are eager to hear more from you, this secondary confirmation is helpful and can increase your conversion rates in the future.

• Time-Efficient

By connecting your CRM and Facebook at the same time, you can save a lot of time. No matter who in your company generates the campaigns, you can use the integration once it has been completed across several campaigns.

Top CRM Systems to Integrate with Facebook

There are various CRM systems in the market that benefit industries by interacting with customers and managing operations. Below are some of the best systems of CRM:

• Salesforce CRM

Salesforce is the dominating CRM platform in the market. It is the first choice for various industries. Integrating Salesforce CRM with Facebook can help businesses streamline their operations, enhance customer interactions, and drive sales. Salesforce allows businesses to get comprehensive customer data through social media interactions. This helps get a better understanding of customer preferences and needs. 

Through the interface, Facebook interactions can be automatically synchronized with Salesforce, guaranteeing that all customer communications can be recorded and handled centrally. Additionally, Facebook’s enormous user base provides a fertile ground for lead generation. Customer support teams may access all social media conversations within Salesforce 

By integrating Salesforce CRM with Facebook with the platform. This enhances overall customer satisfaction by enabling faster reaction times and a more coordinated approach to resolving client issues.

• HubSpot CRM

Teams can manage conversations and schedule meetings through Facebook Messenger without paying extra thanks to this integration, which provides a simple and free link between Facebook and CRM. Moreover, Salesforce CRM offers a user-friendly, feature-rich platform with a simple integration procedure, enabling users to easily connect with Facebook.

HubSpot CRM is a leading small business CRM with a feature-rich free plan that integrates Facebook and Zapier with third-party CRMs. Because of its direct Messenger integration, you can manage discussions right from the CRM. Additionally, you can develop Zapier flows to synchronize lead data from ad submissions, auto-send emails, create lists, and receive activity updates depending on Facebook events.

With the HubSpot CRM free plan, customers can schedule meetings and conduct easy communication with contacts via Messenger. When a user upgrades to a paid subscription, which starts at $15 per user, monthly, HubSpot CRM’s branding is eliminated. Professional users, on the other hand, can access AI bots in Messenger for a fully customized experience.

Read More: Hubspot VS Salesforce Comparison

• Bitrix24

The free plan for Salesforce CRM integration supports Facebook Messenger, facilitating automatic chat-to-deal conversion and tracking contact details and interaction history. Additionally, it allows users to receive and reply to Facebook comments from an omnichannel contact center, streamlining customer interactions across channels. For more advanced features, the Standard plan, priced at $99 per month for 50 users, includes support for Facebook ads and segment-based marketing, enabling businesses to target their audience more effectively. 

All of Bitrix24’s plans include e-commerce features including inventory management and order processing. Additionally, you can combine it with Facebook Messenger to have chats from your CRM come in. Any communication becomes a deal, and it automatically collects contact information and history of interactions.

Bitrix24’s omnichannel contact center allows you to monitor and respond to Facebook comments when you connect it to Facebook.

• FreshSales

Facebook lead ad submissions can automatically produce account records through the integration’s account administration module. In order to provide a wide range of alternatives for consumer connection, it integrates directly with Facebook Messenger in addition to live chat, email, text, and phone conversations. Furthermore, Zapier flows to facilitate the updating of tasks and record notes in response to submissions of ad forms, which expedites the lead management and record-keeping processes.

One of the few CRMs on this list that is specifically designed for subscription-based companies and those who maintain a clientele book is Freshsales. It’s also special since account records can be generated from Facebook lead ad submissions using Zapier data flows, in addition to contacts and leads.

You can interact with contacts through omnichannel account management and sales outreach on the media of their choice. Teams can communicate with leads or consumers using a wide variety of methods offered by Freshsales. There is an integrated phone system, email connectors, live chat, text messaging, AI chatbots, and direct connectivity with Facebook Messenger.

• Pipedrive

Users can ensure a more accurate evaluation of potential clients by updating Pipedrive lead ratings based on social media involvement and activity thanks to the Facebook integration. Pipedrive streamlines the lead creation process by using Facebook ad submissions to generate both new leads and sales. Furthermore, events on Facebook are synced with activity tracking for CRM records, offering a comprehensive view of interactions and improving overall customer relationship management.

The ability to use Pipedrive for lead creation, qualifying, and tracking makes it stand out as a Facebook CRM. Facebook ad lead submissions will automatically sync as new records in the CRM via a Zapier connection. In addition, you can use the Zapier-native Lead Score tool to measure Pipedrive leads according to Facebook engagement.

All things considered, Pipedrive is a great CRM for managing and closing deals. Teams may manage a pipeline customized to meet their business’s operational requirements with this sales-focused software. Additionally, it has integrated document e-signatures, rotting-deal alerts, and SmartDocs, which uses CRM data saved in the system to automatically produce, deliver, and manage proposals.

Salesforce vs other CRM platforms

Salesforce’s large feature set, scalability, and significant customization options set it apart from other CRM solutions. Salesforce, in contrast to other CRM systems, provides an all-inclusive suite of capabilities that are integrated into a single platform and include sales, service, marketing, and analytics. Its robust automation features and intuitive UI simplify corporate procedures and boost output. Furthermore, Salesforce offers flexibility and adaptability to a wide range of company demands because of its robust ecosystem, which includes a large number of third-party apps and integrations. Although other CRMs might have comparable features, Salesforce stands out as a top option for companies of all kinds because of its continuous innovation and large support network.

Conclusion

Implementing CRM systems in Facebook will enhance the interaction among consumers and help manage operations. There are various advantages of implementing CRM systems, which include, sending emails, interacting with customers, immediate downloads, and many more. 

Salesforce is the leading CRM brand. There are various other systems other than Salesforce that can offer unparalleled services. Partner with Ksolves for best Salesforce Services that can elevate your business and boost consumer engagement as well as brand awareness.