Seamlessly Integrate Google Analytics with Salesforce Commerce Cloud

Bridge the gap between Google Analytics 4 and Salesforce Commerce Cloud with Google Analytics Connector! Leverage the advanced analytics capabilities of Google Analytics 4 to gain a unified view of customer journeys and monitor user activities and the e-commerce site’s overall performance. No custom development is required.

Capture and analyze critical e-commerce events, such as viewing, adding, or removing items from the cart, initiating the checkout process, submitting payment and shipping information, and completing the purchase. Identify best-selling products and pinpoint & address any bottlenecks in the sales funnel, leading to increased conversion rates.

Stay ahead of your competition with real-time data tracking and user activity monitoring! Identify trends, optimize user journeys, and make informed decisions. Keep track of key actions, such as page views, product searches, and purchases. Take actions based on live insights, providing an exceptional shopping experience to your customers.

Understand your customers better than ever before with profound insights into their interactions and behaviors! Discover how your customers navigate your site, interact with products, and complete transactions. Analyze different metrics, like session duration, bounce rates, and cart abandonment to optimize marketing efforts effectively.

Get the desired information at your fingertips with detailed reports on different metrics, such as user sessions, new user engagement across various channels, event count with the event name, number of users and total revenue, users in the last 30 minutes, user activity over time, and users by country over time.

The Google Analytics Salesforce Connector tracks whenever a user views their cart with a strong purchase intent. This data can help companies to refine their cart abandonment recovery strategies, ensuring they can engage potential buyers at the right moment. By analyzing cart activity, businesses can improve conversion rates and maximize revenue.

With Salesforce and Google Analytics integration, companies can track and monitor whenever a user is adding or removing items from their wishlist. These insights can help companies to draft personalized marketing campaigns and targeted promotions and encourage customers to complete the purchases and boost sales rate.

The Google Analytics 4 Connector for Salesforce tracks when customers apply or remove discount codes at checkout. This helps businesses understand how discounts impact buying behavior, optimize promotional strategies, and drive higher conversions through well-planned offers and loyalty programs.

With Google Analytics Connector for Salesforce, companies can quickly track the user sign-ups and logins to analyse customer engagement patterns. Having a clear understanding of login frequency helps brands tailor personalized experiences, recommend products effectively, and strengthen customer retention strategies.

The GA4 Salesforce Integration captures site searches and interactions with search recommendations. By analyzing trending search terms and user intent, businesses can optimize product visibility, enhance search functionality, and create targeted marketing campaigns for better engagement and sales.