Salesforce Automotive Cloud CRM: A Game Changer for the Auto Industry

The ever-evolving customer industry undergoing a rapid transformation that is completely driven by technological advancements, improved customer satisfaction, and increased competition in the marketplace. 

To manage the businesses, manufacturers or dealers must opt for innovative business models that optimize operations and boost up business sales. There comes the Salesforce Automotive Cloud tool. 

Salesforce has introduced its new Automotive Cloud CRM, primarily dedicated to the auto industry to meet its specific standards on data exchange. This new Salesforce Cloud platform will prove beneficial for automakers, dealers, automotive finance groups, and their customers.

Salesforce Automotive Cloud is backed by Driver 360 to deliver outstanding services and experiences for every customer interaction and generate revenue by increasing lead conversion and collaborations. It will harness the power of industry-specific automation, intelligence, and real-time analytics to boost productivity levels and save costs.

What is Salesforce Automotive Cloud?

Salesforce Automotive Cloud is a CRM platform that is specially designed to operate in the Automotive industry. This provides a centralized view of the entire vehicle lifecycle and the customer journey from initial inquiry to post-sale service, which works on building stronger customer relationships. 

Even it delivers information from various sources to help companies to deliver high-quality services, and drive business revenue.

Also Read: Salesforce Use Cases: Maximum Business Revenue

Challenges in the Automotive Industry 

Managing bulk inventory, tracking customer interaction across multiple points, and delivering customer experience comes as a complex challenge. 

To solve these challenges, it is a must to opt for unified digital platforms and get the right business analytics to provide an exceptional customer experience. 

Automotive Cloud: Reshaping the Future of the Automotive Industry

The automotive industry is in the midst of a massive digital transformation as it steps ahead to meet the demands of new-age customers.

Enhance Customer Experience with Salesforce Automtove Cloud Driver 360

• The Driver Console ensures that service teams have a complete picture of every customer interaction. The interaction is done through continuous touchpoints and customized alerts, including car browsing, buying histories, and service journeys of the customer.
• Features like household management help automotive companies bring their data together to build a holistic picture of household vehicle ownership as well as show previous interactions. This will assist the dealers and partners in providing customized support, offers, and sales to the customers.
• Vehicle Console provides access to complete vehicle information such as vehicle market value, odometer readings, repair information, and real-time service information to the automaker, dealer, or finance group.
• The Salesforce Automotive Data Foundation is established based on industry standards such as the STAR Standard. It promotes interoperability, global regulatory compliance, data protection, and flexible data sharing.

Ensure Better Communication to Improve Lead Conversion and Revenue Generation

• By providing leads with unique customer and vehicle histories, Automotive Lead Management will aid in the development of relationships between dealers and automakers. The key idea behind this is to make a way through which high-value leads directly come to the individual’s preferred dealership along with complete details of their needs, requirements, and history.
• With Salesforce Automotive Cloud Management, users get the opportunity to analyze dealership performance by region as well as track lead pipelines. In this way, automakers can focus their efforts and coordinate site visits, partner collaborations, etc.

Utilization of Industry-Specific Automation, AI, and analytics for boosting productivity and cost savings

• Flow for Salesforce Automotive Cloud features offer automation that is equipped with click-based configuration. It also includes integration tools to deliver branded and automated experiences such as shipment delay notifications and updates for vehicle order status.
• Analytics for Salesforce Automotive comes with a purpose-built dashboard through which you can view sales and business performance, revenue trends, and customer and asset life cycles. With this feature, companies can get complete insights to monitor their business.
• Salesforce Genie has recently launched, and now it will help automotive companies unify their customer and vehicle data across different channels and interactions. It includes service requests, customer inquiries, and more.

How does Salesforce Automotive Cloud impact the Auto Industry?

From buying the right vehicle to customer support, all the aspects of the auto industry can be easily managed with the help of the automotive cloud. Automation plays a vital role in boosting automobile industry productivity. With the help of unified dashboards, automobile companies can capture customer data from different demographics and understand their specific vehicle preferences to deliver personalized buying experiences.

• Boost Sales

With the help of Automotive CRM, companies can access the car buying preferences of customers and distribute the leads to sales representatives. These targeted leads help the sales representatives schedule appointments with customers. 

The Automotive Cloud CRM streamlined the whole process and saved time by eliminating manual tasks so that the sales team could focus on delivering quality while enhancing the customer’s buying experience.

• Real-Time Automation

The use of AI and analytics at the backend provides real-time customer data which will save sales team working hours as well as boost the lead management capacities. With this data-driven approach, it becomes easy to understand customers’ buying behavior and buying history. This data will help increase customer engagement and boost the chances of conversion rates. 

Moreover, data analysis also provides deeper insight into product information, transaction details, and timely notifications to increase the chances of upselling and cross-selling opportunities. Direct communication in the automotive industry with customers is a great opportunity to deliver better services to customers and ensure their loyalty.

• Efficient Dealership and Inventory Management

Salesforce Automotive Cloud offers an efficient dealership and inventory management platform for managing day-to-day operations. It helps in managing the inventory tasks that include spare parts inventory, warehouse operations, etc. Whether it’s about car sales or car repairs, it helps in smoothening the workflow to enhance efficiency.f

• Seamless Integration

Salesforce’s automotive cloud-based CRM is highly flexible and can be easily integrated with other applications. It can easily adopt a new product in the system and help to make customer dealings more efficient.

By integrating the data with multiple applications across various devices, Automotive Cloud saves money and boosts your profit level. The launch of Salesforce Automotive Cloud has grabbed the attention of leading car manufacturing companies like Toyota and Astara.

Automotive Cloud Pricing

Automotive Cloud Pricing-Enterprise

Outstanding Automotive CRM built on Service Cloud and Sales Cloud cost USD 300/user/month* (billed annually).

Automotive Cloud Pricing- Unlimited

It is built on sales and service clouds and comes with unlimited power and support. This will cost you USD 450/user/month* (billed annually).

How Ksolves Salesforce Automotive Cloud Implementation Benefits You?

With Ksolves Salesforce Automotive Cloud implementation, you can connect with experts who have been working in the industry over the past few years. Our certified professionals analyze the business needs and customize the platform as per the needs and the entire marketing process. 

By optimizing the business inventory, customer engagement enhancement, and providing actionable insights, we help dealers deliver a memorable experience and boost business sales. Our Salesforce implementation makes sure to have a smooth transition that maximizes business ROI and positions businesses for long-term success.

Conclusion

Salesforce Automotive Cloud in the Automotive industry brings customized solutions for dealers, automakers, and auto finance groups to enhance their digital experience with potential customers and employees. It is powered up with Driver 360, which is the backbone of the Automotive Cloud and offers an industry-specific solution to take action on customer and vehicle data through sales, services, marketing, and more.

Do you want to reap the industry-specific benefits of Salesforce CRM for your business? If yes, Ksolves experts can help you. Contact our experts to share your project requirements.