Project Name

How a Wealth Management Firm Made Financial Decisions Faster with Real-Time Insights using RollUp Magic

Making Financial Decisions Faster with Access to Real-Time Insights using RollUp Magic
Industry
Finance
Technology
Salesforce

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Making Financial Decisions Faster with Access to Real-Time Insights using RollUp Magic
Overview

Our client operates a wealth management firm, enabling high-net-worth individuals and institutional investors to manage, protect, and grow their wealth and meet financial goals. They offer a wide range of services, including portfolio management, investment advice, long-term financial planning, and risk management planning. Our client relies on Salesforce to track client assets, portfolio returns, tax liabilities, etc. They were looking for an automated rollup solution to speed up data aggregation from different Salesforce objects and facilitate financial reporting.

Key Challenges

Due to Salesforce’s standard rollup limitations, the client encountered challenges in accessing real-time financial insights. Here are some of the major challenges:

  • Lookup Relationship Limitation: Salesforce’s native rollup summary fields only work for objects with master-detail relationships. Most of the client's key financial data (such as transactions, investments, and accounts) was stored in records connected via lookup relationships.
  • Complex Rollup Logic: The client needed advanced calculations, including weighted averages for interest rates and rolling sums for year-to-date revenue. Since these were not supported by standard rollup fields, they had to rely on custom rollups, which required significant technical expertise, time, and effort to maintain.
  • Limited Aggregate Functions: The standard Salesforce rollup summary supports only four aggregate functions – SUM, MIN, MAX, and COUNT. So, the client was not able to create rollups to calculate average values.
  • Lack of UI to Manage Rollups for Admins: Without an intuitive UI, the client experienced complexity in creating and managing rollups for lookup relationships.
Our Solution

We implemented RollUp Magic, a no-code solution that allowed the client to create and manage rollup summary fields effortlessly. Here’s how our solution helped the client:

  • Lookup Relationship Support: RollUp Magic enabled rollups across standard and custom objects, including lookup relationships. This helped the client get key financial data at their fingertips without any hassle.
  • Support for Average Function: The client could now use the advanced aggregation function – Average. It simplified calculating average interest rates, investment returns, and loan repayment rates, eliminating the need for custom development.
  • Scheduled Rollups: Automated and scheduled rollups provided daily updates on customer assets, outstanding loans, and transaction trends. This ensured that financial advisors always had up-to-date insights for strategic decision-making.
  • Custom Child/Parent Filters: RollUp Magic enabled the client to apply custom filters at both the parent and child record levels. For example, they could filter transactions based on specific date ranges, investment types, or loan categories. As a result, their results included only relevant data, helping them make better decisions.
  • Improved System Performance: Unlike Apex-based rollups, RollUp Magic handled large data volumes efficiently without impacting Salesforce performance.
Impact
  • 60% Reduction in Manual Data Aggregation: Eliminated dependency on Apex triggers and manual report calculations.
  • Real-Time Financial Insights: Automated rollups provided up-to-date investment and loan data, enhancing decision-making.
  • Improved System Performance: Salesforce performance improved as Apex trigger dependency was removed.
  • Enhanced Compliance & Reporting: Automated rollups ensured accurate data, which, in turn, improved financial reporting, reducing regulatory risks.
Conclusion

By leveraging RollUp Magic, the financial services firm overcame Salesforce’s rollup limitations, eliminated Apex dependency, and unlocked powerful real-time insights. The firm now benefits from a scalable, no-code solution that streamlines financial data aggregation, enhances decision-making, and improves Salesforce performance. RollUp Magic proved to be the ultimate game-changing solution for our client striving to provide superior customer experience.

Transform Financial Data Management in Salesforce with RollUp Magic!