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Project Name

Maximize Sales in E-commerce with a Custom Odoo Solution

Industry
E-Commerce
Technology
Odoo

Overview

Our client operates the family business of diamond jewelry with an online presence. They needed a user-friendly website that could offer personalized recommendations to customers. Also, the client wanted to reach out to customers globally and effectively track inventory to ensure timely supply in line with customer demands.

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Challenges

Here are some major challenges faced by our client:

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  • Integration with warehouse inventory.
  • A non-user-friendly interface.
  • Difficulty in attracting more visitors to the website.
  • Absence of a customized recommendation feature.
  • Lack of integration with multiple channels such as mobile and in-store.
  • Non-integration with payment gateways.
  • No address-capturing method available.

Our Solution

Initially, the client had a basic website developed using Odoo Community but wanted to achieve the necessary customizations. With our expertise in Odoo, we developed a bespoke solution to address the client’s challenges and meet their requirements:

  • Designed a website in Figma to meet the client's specific design needs, ensuring a unique and user-friendly interface.
  • Developed a customization feature for mapping product combinations, giving website visitors multiple options to choose from.
  • Integrated Agoda API to link the website with warehouse inventory, ensuring accurate online stock levels.
  • Integrated APIs to sync product availability with vendor websites, enabling real-time stock updates on the website.
  • Built push and pull functionalities to offer personalized recommendations and boost the visibility of express and in-store options for users.
  • Integrated a secure payment gateway through Odoo, enabling smooth and reliable online transactions.
  • Configured an express checkout system to automatically retrieve saved addresses during payment, streamlining the user experience.
  • Integrated with financial mediators to provide customers with monthly EMI payment options, enhancing payment flexibility.
  • Customized the product ID creation process in Odoo to meet the specific requirements of customer orders placed on the website.
  • Upgraded the platform from Odoo version 13 to version 17, ensuring improved functionality, performance, and compatibility with new features.
Results
Our solution helped the client achieve:
  • 10-12% increase in sales orders with the implementation of AI-driven personalized recommendations.
  • 20-25% reduction in operational costs with the digital system.
  • 15% increase in conversion rate with faster checkout due to payment gateway integration.
  • Informed decisions on adjusting recommendations and improving in-store product visibility with real-time visibility into customer website behavior.
  • Enhanced customer satisfaction and more traffic to the website.

Data Flow Diagram

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Conclusion

The customized Odoo solution successfully transformed the client’s e-commerce operations, leading to increased sales, reduced costs, and enhanced customer experience. The platform’s new features and integrations provided the client with better control over inventory and customer interactions, driving overall business growth.

Streamline Your Business Operations
with Custom Odoo Solutions!