Project Name
Salesforce Commerce Cloud Implementation Fuels 30% Sales Growth and 35% Engagement Increase for Leading Plus-Size Fashion Brand
Overview
Our client was an online retailer in the USA specializing in plus-size fashion for women and men. They also offer a wide range of products for home goods, furniture, and decor. In addition, they have chosen Salesforce Commerce Cloud (SFCC) as their e-commerce platform to host their website and manage online sales. SFCC’s robust and scalable E-Commerce capabilities align with the client’s goals for business growth.
Challenges
- The client wanted the websites to be available worldwide and fulfill orders from all geographies which comes as a major issue.
- It was difficult for the client to handle multiple brands as each has its own website.
- They were unable to do AI-based personalized search and recommendation engine integration which comes as another complex issue.
- Another challenge was implementing multiple payment methods including personalized brand credit cards and real-time payment status tracking.
- An issue in the implementation of Globale for international order and fulfillment.
Our Solution
The Ksolves team provided a comprehensive solution to our client that we have mentioned below:
- We created a single website within SFCC, with multiple brands. Each brand has its catalog, content, unique design, and features ensuring a tailored experience for each brand while efficiently managing resources.
- We, then, personalized the homepage with sections for various product categories, promotions, best sellers, and recommendations, making use of SFCC's content management tools to maintain these sections.
- Our team used the search and category page for the custom AI search engine to show personalized search results for each customer and brand.
- With our solution, Product Detail Pages (PDPs) were improved with features like ratings, pricing, and personalization options. It also has features like completing the look and goes well with recommendations based on a custom AI-powered recommender.
- The site had a universal cart that allowed customers to browse between multiple brand sites seamlessly and checkout on any of the supported brand’s sites.
- Our team upgraded the site from site genesis architecture to SFRA in a phased manner allowing us to minimize potential disruption, test, optimize, and refine the implementation.
- We introduced payment methods like PayPal, Venmo, private label credit cards, gift cards, rewards cards, and credit cards, along with other checkout utilities like address validation and third-party tax calculation service.
- A significant upswing in sales of up to 30%
- 35% rise in user engagement on website
- Feedback collected from end customers showed an increase in satisfaction levels.
- 30% decrease in operational costs
Data Flow Diagram
Conclusion
The successful implementation of Ksolves Salesforce Commerce Cloud service optimized the entire client’s e-commerce ecosystem to manage multiple brands through a single and efficient platform. By improving the user experience with AI-driven personalization that offers a universal cart, and integrating the diverse payment methods. This, in turn, helped the client to expand their global reach which automatically improves sales, and user engagement, and enhances operational efficiency.
Streamline Your Business Operations With Our Salesforce
Commerce Cloud Implementation Solutions!
Streamline Your Business Operations With Our Salesforce
Commerce Cloud Implementation Solutions!
