Salesforce vs Oracle: The Battle Of Cloud CRM Systems

Salesforce vs Oracle: A business cannot exist without its customers, and this is the reason why companies strive to retain their customers for a long period and make their processes efficient. Keeping these requirements in mind, people are preferring either Salesforce or Oracle as their CRM partner because of their exceptional benefits. But how do you choose which would be the better CRM platform for your business? Think over it! Partnering with Oracle allows you to apply intelligence to every task with the help of consistent data and intuitive tools. Salesforce, on the other hand, also builds a similar level of customer experience management capabilities and is the prime choice of many large firms. Confused again? Now, no more! To make your selection clear, we have made a detailed comparison between Salesforce and Oracle. Let’s have a look!

Salesforce Vs Oracle: A Closer Insight

Managing client relationships is an important aspect of any business. That is why, to monitor present and future clients’ sales, records, and other relevant activities, a system or strategy is required to handle the data associated with them.

1. Salesforce vs Oracle: Lead Management And Reporting

Both of these software providers have lead management software that can let you combine sales procedures and assignments. This software can do more than just report statistics; it can also evaluate important information about goods and service efficiency. Salesforce’s Lead Management and Reporting feature makes it easy to get to your essential data. 

The information given will be delivered in a simple format. Since the Oracle platform is only available on-premise, it lacks the capability of its competitors in terms of remote access and mobile CRM.

Overall, Salesforce and Oracle Sales Cloud both have robust lead management capabilities. Salesforce’s Einstein tool, on the other hand, takes the lead management title.

2. Salesforce vs Oracle: Ease of Use

Salesforce has worked hard to improve the user experience on a variety of platforms. Oracle, on the other hand, has progressed rapidly. Salesforce has advanced in terms of revolutionizing a completely new application user experience with the addition of Einstein AI.

3. Salesforce vs Oracle: Customization

Salesforce offers a more comprehensive set of customization features for its CRM application, most prominently through a set of low-code Lightning application development tools that are easy enough for end-users with some programming experience to use on their own.

But, when it comes to Oracle, its user interface is not as simple or appealing as Salesforce.

Oracle is not often regarded as a pioneer in mobile CRM, which could pose a challenge for companies that need to access sales data remotely. 

4.  Salesforce vs Oracle: Integrations

Both platforms have a significant learning curve. However, all you have to do to get started with Salesforce is sign up. To work with Oracle, you must first contact a sales representative.

Oracle products have a common codebase, allowing for code reuse for diverse customizations and in-house integrations. Salesforce, for example, tries to compensate for data sourced from third-party integrations by offering a wide range of low-code app development options. The platform offers tools for developing apps without requiring extensive developer involvement. Thus, the best option as compared to Oracle.

Integrations that are currently available-

While Salesforce and Oracle CRM have many relatively similar features, their direct integrations with other apps are different.

Salesforce CRM

• Slack
• Mailchimp
• Gmail
• Zapier
• WordPress

Oracle CRM 

• Microsoft Dynamics 
• BEA WebLogic
• Microsoft Outlook 
• Lotus Notes and Microsoft Office
• NET Framework (Microsoft)

5. Salesforce vs Oracle: Features

Salesforce: Features

• Sales Cloud

The Salesforce CRM suite’s centerpiece, Sales Cloud, is undoubtedly the most powerful. It seems there is no platform more informative than Salesforce Sales Cloud for an organization looking to use business data to inform decision-making.

Salesforce’s renowned Einstein AI feature collects a large amount of data with such complexity that businesses would often require to hire a data scientist to analyze it effectively. 

• Cloud Computing as a Service

Customer service has never been more crucial in the digital communications era when a large number of conversations between businesses and customers take place in public. Customer queries, feedback, and complaints can make or break a brand image in an instant. So, processes for logging and resolving them must be developed.

Customers nowadays expect instant solutions to their issues; Salesforce helps you to incorporate workflows into your on-site survey form, providing customers with a clear path to a resolution, or at the very least a level of escalation that benefits their position. This not only makes collecting data easier for you but also improves the customer experience.

Oracle: Features

While Salesforce’s core CRM offering is cloud-only, Oracle has many options that may be useful to your company based on your deployment requirements.

Businesses looking to implement a CRM would opt for a cloud-based system, given the functionality, it provides in terms of remote access to data, integration with web services, and product support.

What Works Right For Your Business?

We have compared all the important aspects between Salesforce and Oracle. Taking the above measures into consideration, we find that Salesforce performs better than Oracle and can be easily customized to your exact specifications. The platform is praised for its functionality and has lots of free learning resources for beginners. That’s why Salesforce is becoming the prime choice for many businesses. If you too want to take advantage of Salesforce then look no further and book your Salesforce development partner Ksolves today. From seamless integration to simplified customization, we as the best Salesforce CRM development company meet all your Salesforce needs. Call us now for a hassle-free upgrade implementation!

Contact Us for any Query

Email: sales@ksolves.com

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