Top 7 Salesforce Lightning Business Benefits

Seven years have passed since the release of the Salesforce Lightning Platform. Many businesses are still deciding whether to switch to Salesforce Lightning or not. Organizations are hesitant to make a conclusive change that could affect their company’s work environment.

In a way, switching to a new platform can be hectic and might create a work gap in between. However, business benefits eliminate these theories with the Salesforce Classic to Lightning Migration.

Companies that have already shifted from Salesforce Classic to Lightning have experienced unimaginable benefits of Salesforce Lightning.

So, here we will list seven of those salesforce lightning business benefits that will convert you to the upgraded platform. Before that, let’s look at an overview of Salesforce Lightning. 

What Is Salesforce Lightning? 

Salesforce Lightning is a framework for developing applications on the Salesforce CRM based on components. Businesses uncomfortable with coding still want to maintain their digital presence through websites and applications, so they use component-based frameworks to guide them.

Since Salesforce has equipped a broad audience, the Salesforce Lightning framework can be termed a vehicle for designing an application without proper development knowledge. Salesforce Classic, the prior version, was used for the same task. However, the CRM released this new version to resolve the issues faced earlier and provide an enhanced experience for its users.

Note: If your company uses the Salesforce Classic and needs to upgrade to Salesforce Lightning, consult the Ksolves Experts. We will help you with the Salesforce Classic to Lightning migration service.

Now that we have seen the basic definition of Salesforce Lightning, let’s move on to the business benefits of Salesforce Lightning.

Comparison Between Salesforce Classic and Lightning

Salesforce Classic and Salesforce Lightning offer different experiences tailored to varying business needs. Below is a comparison of their key features and benefits to help understand why businesses are transitioning to Lightning.

Switching to Salesforce Lightning is an upgrade that equips businesses with the tools to enhance customer relationships, improve efficiency, and scale operations.

Top 7 Salesforce Lightning Migration Business Benefits

Numerous organizations think, ‘Why move to salesforce lightning’ when they are OK with the Classic version? So, here are 7 Salesforce Lightning business benefits that will help you understand why lightning migration is necessary.

1. Sales Automation

Converting leads makes maintaining 100 percent efficiency impossible. Now, organizations that convert leads into sales design unique strategies to improve their conversion rate. However, the result might not be as expected. Salesforce Lightning, with its updated features, will automate the sales process.

You will find a feature named ‘Sales Path,’ automatically designing your sales pipeline. If that’s not enough, Sales Path will provide you with the next step in case things go wrong. This will help you react quickly and efficiently, convincing the leads and winning their trust.

Note: The Salesforce Lightning Dialer allows sales reps to call prospects directly from Salesforce with just a single click. This saves reps valuable time and will enable them to convert leads into sales effectively if you require Salesforce Lightning Dialer Integration, contact Ksolves.

2. Fast App Development 

Designing and developing applications has never been easier than this. One of the significant advantages of Salesforce Lightning is that it is a component-based platform. In other words, you can integrate the components built by the Salesforce partners and use them in your application. The best part is that you merely need to drag and drop the elements to use them.

The process will help you design a high-quality application for your business without investing extra time. Moreover, there are numerous built-in components based on your requirements. All you need to do is integrate the most suitable ones in the Salesforce Lightning framework, and you will have your application ready!

Did You Know?

Aura components in Salesforce are the reusable units of an application. It provides a reusable UI framework for designing dynamic web applications on different platforms. The Lightning framework is not different from Aura but rather a subset of it. Thus, with Aura Salesforce Lightning, you can create unique applications and boost your business effectively.

3. Einstein AI Integration Like Never Before

Artificial Intelligence is a revolution in itself, and Einstein Integration has created new features in Salesforce Lightning. Einstein Opportunity Insights and Einstein Forecasting stand tall as the latest upgraded features in the Lightning version. Apart from that, Einstein Accounts Insights is another on the list.

These added Salesforce Lightning business benefits features will elevate the process of lead generation, analytics generation, and building a customer’s profile. Simply put, you can track your customers’ behaviors to personalize your services accordingly. By the way, you can enjoy visual reports of all the analytics to save your time during customer research.

In the Chatter Component in Salesforce Lightning, Einstein recommends people, groups, and objects to you. The Chatter Component shows you your most visited pages to access an essential page quickly. Einstein plays a significant role here and helps you see the most used streams.

4. Third-Party Integrations

Numerous components in Salesforce Lightning are increasingly developed and made available on the Salesforce AppExchange platform. Therefore, it is unimaginable that you will miss your requirements. However, you can still integrate customized components from third-party sources if you do so.

Salesforce understands that times are changing, and with that, the modern requirements of the business are changing, too. Therefore, the CRM platform allows you to integrate third-party components effortlessly.

Now, you do not have to compensate for your business needs. Whatever you need, regardless of the source, you can simply integrate it and design your custom application.

5. High-Quality Leads

You get enough time to spend on Einstein AI Technology because of the high efficiency of developing applications and sales funnel processing. What it does is understand your requirements and goals while tracking down a possible lead. With tracking down, the technology will track the data of all potential leads, including their sales choices, behavior, and interactions.

With this data, Einstein will filter the leads before you approach them personally. The key takeaway from this activity is that you will receive high-quality leads that are more likely to turn into sales.

Combining Salesforce B2B Commerce Lightning and Einstein technology can increase brand awareness. B2B Commerce Lightning provides a customizable platform through which retailers, distributors, and wholesalers can purchase from your brand.

6. Information Privacy

No matter what, privacy should remain the pinnacle feature of any framework. Think independently: You would not appreciate someone breaching the policies and sneaking into your business information. Salesforce understands this, and with new updates in Lightning, CRM has focused on privacy a lot. The individual components present in the Salesforce Lightning cannot interact with each other.

The feature eliminates the possibility of malicious activities while providing a clean interface. Locker Service is undoubtedly one of the best Salesforce Lightning business benefits.

Note: To learn about the compatibility of Salesforce CPQ Lightning, email us at the given email address.

7. Uplift User Experience To Greater Heights

Salesforce has also enhanced the user interface of the Lightning framework compared to Classic. Honestly, the changes are hard to witness with the naked eye. However, the overall experience is swift and smooth. It significantly impacts the experience and improves text patterns, fonts, graphics, and icons. Apart from that, an updated dashboard provides a checklist for your customers, employees, and partners.
Moreover, the Bucket column in Salesforce Lightning creates reports and documents in Salesforce. If you need more assistance, you can contact our Salesforce consultants.

Key Factors While Migrating From Salesforce Classic To Lightning

• Impact on Users: If your company uses Salesforce Classic Knowledge, users working in Lightning Experience have to switch back to Salesforce Classic to perform actions like searching for or creating Knowledge articles. Migrating your Classic knowledge base to Lightning Knowledge gives users a seamless experience.
• Data Model Changes: When Lightning Knowledge is enabled, your organization’s data model changes. Additionally, Lightning Knowledge utilizes standard Salesforce sharing to control article access rather than data categories.
• Irreversible Change: It is crucial to understand that Lightning Knowledge cannot be disabled after it is enabled. Therefore, thoroughly test the data migration in a full-copy sandbox org before implementing it in your production org.
• Functional Differences: Knowledge of Salesforce Lightning business benefits function differently and do not yet have full feature parity. For instance, the Lightning Experience Configuration Converter can help you migrate actions and buttons from Salesforce Classic into Lightning Experience.

Before you start the migration, you should review the documentation and consider the impact on your users and business processes.

What Are The Migration Challenges You May Face and How To Overcome Them?

Salesforce Classic to Lightning migration is a significant upgrade but comes with its own set of challenges. Understanding these bottlenecks and addressing them effectively ensures a smooth transition.

1. User Adoption Resistance

• Challenge: Employees may resist the change due to a lack of familiarity with the new interface and tools.
• Solution: Provide comprehensive training and hands-on workshops to help users navigate Lightning. Highlight Salesforce Lightning business benefits, like improved productivity and ease of use, to build enthusiasm.

2. Time and Resource Constraints

• Challenge: Companies could want assistance in allocating enough time and resources for a full transfer.
• Solution: Plan the Salesforce Classic to Lightning migration in phases. Start with less critical functions and gradually expand to a more complex process. You can also engage a Salesforce migration partner to make the process more efficient and productive.

3. Performance Optimization

• Challenge: After migration, there may be issues with system performance or user load.
• Solution: Test the system extensively in a sandbox for the entire deployment. Monitor and optimize performance post-migration.

Ending Note

These Salesforce Lightning business benefits will provide a clear view of your business’s big picture and lay the foundation for reaching that. Undoubtedly, the transformation process will create a work gap in between, but the future endeavors are bright and shiny.

Now that you know why move to Salesforce Lightning,’ Ksolves will help you with the process. Our Classic to Lightning transformation expertise will ease your way and minimize the work gap we discussed earlier. So, feel free to contact the Ksolves Salesforce Summit Partner for further information!

Our Salesforce consultants will help you with the Close Case Button and Custom Lead Convert Button in Salesforce Lightning. Call us at the given number!

Frequently Asked Questions

1. What is the difference between Salesforce Classic and Salesforce Lightning?

Salesforce Lightning provides a new and better UI, while Salesforce Classic follows the tried-and-true Salesforce formula. Consult with the Ksolves salesforce implementation services provider experts to learn more about each.

2. Is Salesforce Lightning a CRM?

The Salesforce CRM platform has a new version called Lightning Experience. It includes a contemporary user interface and pages optimized for organizing sales and service procedures.

3. Why is Lightning used in Salesforce?

Salesforce Lightning business benefits components can help a company speed up app development and performance. One can develop custom components that other team members can utilize to personalize the Salesforce mobile application and Lightning experience.

4. Who uses Salesforce Lightning?

Salesforce Lightning is used by many organizations nowadays, including companies with a workforce of more than 10,000 and revenue of more than 1,000 Million dollars.